![person online shopping desktop person online shopping desktop](https://image.freepik.com/free-vector/online-shopping-laptop_1133-389.jpg)
Facebook, for example, has a huge presence in this way because they control so much user data,” Pange shares.įor every good retail mobile app that is able to personalize the shopper experience, there are many others that end up in the app junkyard, used once or twice but then abandoned. “Mobile commerce may flow through many different channels, including distributors, stores, online retailers, big-box apps and social media. Unfortunately, too many retailers’ mobile apps are playing catchup in realizing me-commerce with Amazon and social media sites ahead in the game. That is where the data is collected to make shopping truly delightful.” Mobile phones are the new personal computing devices. “Me-commerce is the personalized experience that nurtures a personalized journey,” he says. Since consumers are living their lives on and through their mobile phones, Pange believes me-commerce is best realized via mobile commerce. commerce conducted over mobile devices, Pange offers an even more important concept: me-commerce, which McKinsey defines as the ultimate personalized shopper journey. While the industry is talking more about m-commerce, i.e. “And mobile phones must do that.” M-commerce needs to evolve to Me-commerce
![person online shopping desktop person online shopping desktop](https://s-i.huffpost.com/gen/2242752/images/o-ONLINE-facebook.jpg)
“Retail needs to be fun and entertaining, not a chore,” Pange continues. They need to understand the person shopping and then present personalized screens or personalized shopping journeys that keep them engaged.” “Few companies really understand all of the components. “For mobile commerce to succeed it takes an understanding of data, design and how people think,” he shares.
Person online shopping desktop full#
To hit mobile’s stride and reach its full potential, it will take a multidisciplinary effort combining technical sophistication and human engineering powered by psychological insights, believes Bhrugu Pange, managing director of technology services at AArete, a global management consulting firm. “M-commerce has the potential to become a major channel for shopping and to change consumer shopping habits.” “Consumers are reliant on digital devices now more than ever, and Insider Intelligence predicts that mobile will inch closer to becoming consumers’ preferred channel for online shopping within the next five years,” Insider Intelligence reports. And it was a huge jump from the estimated $269 billion in m-commerce sales in 2019, but it still has a long way to go. Without doubt, 45% of e-commerce sales last year was a huge volume – some $356 billion out of the $791.7 billion conducted through electronic shopping. That may explain the gap between the 61% of website visits that originate on mobile and the estimated 45% of e-commerce transactions completed on mobile in 2020, according to Business Insider Intelligence.
![person online shopping desktop person online shopping desktop](https://thumbs.dreamstime.com/z/online-shopping-woman-computer-floor-54756699.jpg)
Further, they find websites less functional on mobile as compared with a computer and the transaction process is simply not optimized for mobile phones. They are discouraged by small mobile screens and feeling less secure transacting payments via mobile.
![person online shopping desktop person online shopping desktop](https://thumbs.dreamstime.com/b/woman-shopping-bags-laptop-computer-christmas-mas-online-concept-34602423.jpg)
More than half of consumers (51%) say it is easier to make online purchases over a computer than on a mobile phone, according to Forrester. Roadblocks on the digital shopping highway A recent Bazaarvoice survey among over 9,000 consumers worldwide found that a majority (54%) enjoy “window shopping” online more than in-store browsing.īut turning that virtual window shopping into actual buying is where mobile presents roadblocks.